Live Earth, and Television's Declining Viewership 2

Posted by Christopher Smith Mon, 09 Jul 2007 20:24:00 GMT

So, I didn’t do my part to save the environment, which apparently was to watch a live rock concert on TV. Anyway, it turns out only an average of 2.7 million Americans were watching the concert, with Britain chipping in for another 3.1 million and Germany picked up another 1 million. What’s interesting though, is MSN’s 9 million Internet streams.

I have to say I have an increasing dislike of the TV, and tend to prefer the Internet. I didn’t watch MSN’s broadcast either (bets as to whether it was Linux compatible? ;-), but I saw a few screenshots of the interface. It looked a lot like a TV. ;-)

Two things have become clear to me:

  1. The Internet is going to kill TV.
  2. TV will have the last laugh, because the Internet is going to look more and more like TV.

So who loses in all this? Well, I worry that the Internet might suffer, but I imagine it is a matter of perspective. I suspect search engines are going to have to work a bit harder to extract meaning from video content, but it hardly seems impossible. I’m thinking probably the biggest pain will be felt by satellite companies (I’m looking at you Rupert Murdoch with your DirecTV and SkyTV networks) followed up with any cable companies whose profit was largely the function of being a licensed monopoly.

Otherwise, it is probably going to be a Plus ça change, plus c’est la même chose chose kind of thing. What is also becoming clear to me is that the Nielson ratings are becoming an increasingly irrelevant metric of what the younger generation is interested in, which hopefully explains why TV’s content is getting worse and worse in a way that doesn’t doom us all to extinction in like two generations.

I’m going to have to chat with some of my neighbours (who are overwhelmingly in the TV business) to get an idea as to how the industry is going to respond to this. I thought they were all focused on HDTV, which at this point seems likely to be stillborn. To get an idea just how far off target HDTV is, keep in mind that the younger generation seems more than happy to view TV content on 2.5” diagonal screens with 320x240 resolution. So much so that a good chunk of them will pay money for it. About the only aspect of HDTV that is following something resembling a trend is the focus on thin TV’s, which seems to be following the already so-overdone-it-may-be-losing-its-cool razor thin cell phone trend.